AwarenessQuestion 1 of 10
When someone outside the company's circle hears about it for the first time, what usually happens?
Beyond the moment they're already buying, in how many everyday situations does the brand come to mind?
When someone asks what the company does, what usually happens?
If you were asked to describe the brand's personality in a few words, what would happen?
When a customer compares the company with a direct competitor, what tips the decision?
How do people tend to judge the company's quality before any direct experience?
When someone interacts with the brand, what tends to stay with them afterwards?
Once a customer has decided to solve the problem, does the company make the shortlist?
What makes existing customers come back or stay?
Is there anyone willing to defend or recommend the brand without being paid or asked to?
There are no right answers. Go by what actually happens, not by what the company would like.