From paper
to practice.
The work has two phases. The second one is the one almost nobody does.
For companies that…
- 01get compared on price alone.
Customers decide on price, because they can't see a difference between you and the business next door.
- 02have grown, but left the brand behind.
The company has changed. What customers see still tells the old story.
- 03can't explain what makes them different.
Everyone on the team presents the company in a different way.
- 04already got a logo and a manual, and nothing changed.
The identity looks great. The perception stayed the same.
Branding
project
Your brand strategy, built together with you.
Before deciding anything, we get to know the company, its customers and its market.
The timeline comes from each project's scope, and you're involved from the start, with a week-by-week schedule.
Before giving opinions, we listen. In sessions with the decision-makers, we map out the company's history, its strengths and weaknesses, where the brand shows up and the way it carries itself.
In parallel, we study the market and the competition and, when the company already has customers, we hear from the people who buy. The team joins in too, when it makes sense for the project. In the end, what the company thinks of itself is laid side by side with what the market and customers actually show.
Before giving opinions, we listen. In sessions with the decision-makers, we map out the company's history, its strengths and weaknesses, where the brand shows up and the way it carries itself.
In parallel, we study the market and the competition and, when the company already has customers, we hear from the people who buy. The team joins in too, when it makes sense for the project. In the end, what the company thinks of itself is laid side by side with what the market and customers actually show.
At every stage, we come with a recommendation ready, and you approve it or adjust it.
When there's doubt, the deciding factor is what makes sense for the business, not anyone's personal taste.
Londe
Gestão
Ongoing management of your brand, month by month.
With the strategy in place, Londe takes over the management of your brand. Every month, we measure, read what changed and recommend what to do. Everything is recorded in a system you can follow.
It's not software for the company to run on its own: Londe does the managing, together with you.
A short survey stays open for your customers at all times, via link or QR code. We also track how many people search for you by name on Google and visit your website.
That's how you know how the brand is really being perceived, without guesswork.
A short survey stays open for your customers at all times, via link or QR code. We also track how many people search for you by name on Google and visit your website.
That's how you know how the brand is really being perceived, without guesswork.
Measure
Survey results, Google data, brand checks and business numbers land on the dashboard.
Read
Londe closes the month and writes up what changed and why, in plain language.
Recommend
Londe tells you what to do next. You decide what goes into the action plan, with an owner and a deadline. The following month, we measure again.
Data alone doesn’t change a brand. That’s why every month ends in a recommendation, not a report.
In the system, you also get the brand kit, with logos, colors and manuals, plus a ready-made link to send to suppliers and partners.
Londe Gestão is the continuation of the branding project with Londe.
Before we talk.
It depends on each company's scope. The price comes in the proposal, after the review.
Shall we take
a look at
your brand?
The review is a free online conversation. We'll get in touch within 1 business day.