ProjectsVisual identity

DINU'S

Since 1982,
without looking like 1982.

Industry

Print shop

Location

Osasco, Brazil

Year

2026

Scope

Visual identity

DINU’S logo at large scale on a printing press
01

The challenge

In business since 1982, with a brand that seemed to have stopped there.

DINU’S is a print shop in Osasco, Brazil, working with offset, digital printing and print management, including storage and logistics. The operation had evolved, but the brand was dated and didn't show the company of today. The challenge was to update it without erasing its history.

DINU’S symbol in metallic 3D on blue
02

The idea

Print-shop precision, tech-company look.

  • The symbol.Geometric and minimal, with rounded corners and continuous lines.
  • The typeface.Sans serif, strong and geometric.
  • The colors.Neutrals (deep black, warm white and grays) with a cyan blue as a tech accent.
DINU’S symbol with “Mais que uma gráfica.” (More than a print shop.)
DINU’S logo on black
Facade with the DINU’S logo in 3D letters
03

The applications

From print to digital.

The identity was designed to work on paper and on screen: from the fleet and the production floor to the website and social media.

DINU’S truck wrapped with the line “Tradição que se reinventa.” (A tradition that reinvents itself.)
Employee in a DINU’S uniform on the production floor
DINU’S posts
DINU’S stories
DINU’S business cards next to a color scale
DINU’S ID badge
Round sticker with the DINU’S symbol
Flyer reading “Mais que uma gráfica.” (More than a print shop.)
DINU’S website on a laptop on the production floor
DINU’S tote bag

Does your brand show the company you are today, or the one you were when you started?

Next projectMegah
Brand review

Shall we take
a look at
your brand?

The review is a free online conversation. We'll get in touch within 1 business day.